The Hubble Space Telescope project, beset by budget woes in recent years, has floated the idea of bringing private financing to the project by allowing marketers to use the telescope's visualization capabilities, images, and other "project identity" resources.
Among the companies reportedly considering deals are Norelco, Inc., maker of electric shaving systems, the William Wrigley Company, maker of various brands of chewing gum, Sony Entertainment, producers of the program Jeopardy!, and the Ohio Discount Merchandise company, toymakers who were recently sued by Arnold Schwarzenegger over a purportedly unlicensed "bobble-head" toy with his likeness.
A number of academic scientists have expressed dismay about the prospect of Hubble-themed merchandise, and have called for revisions to the NASA budget to permit survival of the telescope.
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My son was just asking for a smaller scaled versoin of the hubble, seems he's tired of his tinker toy nuclear reactor.
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