The Motion Picture Association of America (MPAA), the Recording Industry Association of America (RIAA), and Sony are reportedly in talks to improve copyright protection worldwide with the aid of major hospitals.
A cocktail of customized viruses administered to newborns will implant -- it is hoped -- neural pathways that will make it impossible for people to view unlicensed content, and that will erase within 90 minutes all memory of what was viewed or heard, aside from brief "samples" and the opinion that the piece was enjoyable and should be seen again as soon as possible.
The innovation comes just in time to save the floundering recording and motion picture industries, say analysts. Despite the billion-dollar profits enjoyed by the companies belonging to both associations, salary demands of top executives are expected to outstrip earnings growth by 2010. This transition from a worldwide "marketplace of ideas" to a worldwide "tenement house of ideas rented from content providers" is expected to formally usher in the age of domination by multinational corporations, which has been rosily depicted in numerous dystopic movies in the past several decades.
The Electronic Frontier Foundation (EFF) and other consumer advocate groups have expressed strong opposition to the practice. A consortium of computer experts and neurologists, in an anonymous full page ad in the Autumn 2005 issue of the magazine 2600 -The Hacker Quarterly, have vowed to crack the brain's programming and "d3f3at thi5 pd1ou5 form of w4r3z prot3ction" in favor of "pwn3d" content.
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